American Daddy Trader
  • Politics
  • Business
  • Stock
  • Editor’s Pick
  • Politics
  • Business
  • Stock
  • Editor’s Pick

American Daddy Trader

Business

Netflix ad-supported tier has 40 million monthly users, nearly double previous count

by admin May 17, 2024
May 17, 2024
Netflix ad-supported tier has 40 million monthly users, nearly double previous count

Netflix’s cheaper, ad-supported tier has amassed 40 million global monthly active users, the company said Wednesday.

That’s nearly double the 23 million figure the streaming giant shared in January.

Separately, Netflix announced it would launch its own advertising platform and no longer partner with Microsoft for that technology. The tech giant will remain a programmatic advertising partner.

Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown.

The company said Wednesday that 40% of all signups in countries that have the ad tier available are for that cheaper plan. Netflix now has 270 million total subscribers.

The monthly active ad-tier user figures come just a month after Netflix told investors it would no longer be providing quarterly subscriber number updates. The company said at the time that it was generating substantial profit and free cash flow and that its membership numbers were not the only factor in the company’s growth. It said the metric lost significance after it started to offer multiple price points for memberships.

The surge in ad-tier users comes as linear TV audiences shrink and traditional media companies seek to gain a foothold in the streaming realm. Netflix has established itself as the leader in the segment as many other companies struggle to make their streaming platforms profitable.

Key competitors have far fewer subscribers than Netflix does. In its first-quarter earnings report, Comcast said its streaming platform Peacock had 34 million subscribers.

This post appeared first on NBC NEWS

previous post
Master The Most Underutilized Options Income Strategy: Cash-Secured Puts
next post
Under Armour is laying off workers as retailer says North America sales will plunge this year

You may also like

UAW loses Alabama union vote seen as bellwether...

May 18, 2024

U.S. lawmakers move to ban China’s DeepSeek from...

February 7, 2025

U.S. airlines cool hiring after adding 194,000 employees...

September 9, 2024

Sam Bankman-Fried sentenced to 25 years in prison...

March 30, 2024

U.S. airlines cut growth plans in a bid...

July 31, 2024

Charter rolls out new Spectrum pricing and internet...

September 18, 2024

Ontario to remove U.S. alcohol from shelves after...

February 4, 2025

Jeff Bezos discloses plan to sell up to...

May 3, 2025

Boeing, Alaska Airlines point fingers at each other...

March 14, 2024

Universal’s Epic Universe theme park set to open...

October 19, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Don’t Overlook This Lagging Industry; I Believe It’s Set To Explode!

      July 7, 2025
    • Trump dismisses Musk’s political ambitions as ‘ridiculous’ in sharp rebuke

      July 7, 2025
    • Israel hammers Houthis with airstrikes, rebels respond amid Red Sea flare-up

      July 7, 2025
    • Is a Chinese chain’s blood orange cold brew the future of coffee in America?

      July 7, 2025
    • Democrats project doom and gloom, not celebration, with July 4 messages

      July 6, 2025

    Archives

    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024

    Categories

    • Business
    • Editor's Pick
    • Politics
    • Stock
    • Uncategorized
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 americandaddytrader.com | All Rights Reserved